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Warner Bros. to premiere exclusive original content for Road to Paris 2024, featuring Dina Asher-Smith

Posted : 25 July 2023

As the Road to Paris 2024 gains momentum, Warner Bros. is set to premiere new, exclusive, and original content, marking a significant milestone nearly six years after the capital of France was awarded the Olympic Games.
 
Leading the charge is Team GB's Dina Asher-Smith, a decorated athlete with two Olympic medals, who will be vying for gold in Paris next year.

Joining forces with Warner Bros. Discovery, she will play a crucial role in generating heightened awareness and excitement for the Games through their coverage and new and original programming set to air from 2024, which will follow her own journey to Paris 2024.
 
Dina Asher-Smith shared her enthusiasm about her new role, aiming to showcase the incredible nature of Paris and encourage viewers to tune in via discovery+ and various channels.

As a positive influence and excellent ambassador, she is dedicated to bringing energy and excitement to the company and viewers, creating an atmosphere of anticipation for the upcoming Olympics.
 
On 26 July 2023, WBD platforms, Eurosport, and discovery+ will treat audiences across Europe to an evening of programming, celebrating the countdown to the return of the Olympics to Europe for the first time since London 2012.

Alongside this event, a compelling documentary titled "Paris, La Vie Sportive" will premiere, delving into Paris' historic and unique relationship with sports, reflecting on the 100 years since it last hosted the Olympic Games in 1924. The documentary promises to offer captivating insights into the city's rich sporting heritage.

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