Nigeria's first indigenous automobile manufacturing company, Innoson Vehicles Manufacturing (IVM), and the Nigeria Beach Soccer League (NBSL) have announced a partnership deal to promote beach soccer in Nigeria.
This deal was confirmed during the second round of the 2024 Nigeria Beach Soccer League in Nnewi, Anambra State.
The partnership aims to ensure the grassroots and indigenous growth of beach soccer in the country.
The CEO of Innoson Motors, Chief Innocent Ifediaso Chukwuma, who attended the opening games and performed the ceremonial kickoff, affirmed his love and support for the game.
Coordinator of the league, Mahmud Hadejia, stated the essence of the partnership.
He said, "The partnership is to ensure the continuous development of beach soccer while promoting indigenous content and manufacturers in Nigeria."
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