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Flavio Briatore Returns to Alpine F1 Team Amid Challenging Season

Posted : 21 June 2024

The struggling Alpine Formula One team announced on Friday that Flavio Briatore would be returning to help revive their fortunes following a challenging start to the season. Briatore, aged 74, is a well-known figure in the sport, having previously led Benetton to success by guiding Michael Schumacher to his first two world championships in 1994 and 1995.

 

Later, when Renault acquired Benetton, rebranding it as Alpine, Briatore's talent for spotting potential paid off once again with Fernando Alonso winning the world championships in 2005 and 2006.

 

After stepping away from the racing world, the charismatic Italian ventured into various business endeavors. He established nightclubs in Marbella and Sardinia, opened a restaurant in London's Mayfair district, and developed a holiday resort in Kenya.

 

Alongside former F1 boss Bernie Ecclestone, he also took over the English football club Queens Park Rangers. His personal life made headlines with his engagement to supermodel Naomi Campbell and later marriage to model Elisabetta Gregoraci. Additionally, Briatore dabbled in politics, founding his own party.

 

Alpine is hopeful that Briatore's strategic vision and extensive experience will be instrumental in overcoming their current difficulties, especially after their two French drivers, Pierre Gasly and Esteban Ocon, collided during the Monaco race. With the team languishing in eighth place in the constructors' standings and only five points ahead of the upcoming race in Spain, Briatore's return as an executive advisor is seen as a critical move.

 

He will focus on high-level team strategies, talent scouting, and providing insights on the driver market, which will be crucial as Ocon is set to leave at the end of the season and Gasly's future remains uncertain after his contract expires in 2024.

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