Ultimum Ltd unveils 1 million Freestyle Football Challenge, Razzl as official AFCON drink partner

Posted : 27 November 2023

A Pan African beverage company, Ultimum Ltd, the producer of Dazzl soft drink, declared a substantial cash reward of N1 million for the triumphant participants of the Freestyle Football Challenge on Monday. Mr. Austin Ufomba, the Chief Executive Officer (CEO) of Ultimum Ltd, disclosed this exciting news during a media parley where the Razzl Freestyle Football Challenge was officially launched. Concurrently, the event marked the revelation of the drink as the official beverage partner of the African Cup of Nations (AFCON).

The media parley, hosted at the prestigious Eko Hotels and Suites on Victoria Island, witnessed the presence of former Super Eagles players, including Peter Rufai, Victor Ikpeba, and Julius Aghahowa. In an exclusive interview, Mr. Ufomba emphasized the vast pool of untapped football talents in Nigeria and highlighted the potential for socio-economic benefits through soccer development. He expressed optimism about Nigeria's continued production of football stars, emphasizing the need for improvements in player development processes and soccer structure management.

“The Nigerian football value chain is big starting from talent hunts in the academies such as primary and tertiary colleges to the cadet teams and the national teams.

“There is a wide opportunity to develop soccer for socio economic benefits and other sundry benefits.

“My believe is that there are opportunities yet untapped which is huge across the value chain. Undoubtedly, Nigeria is a good football nation producing great stars that are doing well across the world.

“Nigeria will continue to produce these stars because it is in our DNA, all we need to do is improve in the process of developing the players and in the management of soccer structures,'' he said.

Addressing the significance of the partnership with the Confederation of African Football (CAF), Ufomba acknowledged AFCON's global appeal, with over 500 million viewership worldwide. He lauded the organizers for entrusting Ultimum Ltd with the opportunity, stating that the collaboration goes beyond corporate interests. Ufomba reiterated the commitment to contribute to the growth and development of football in Africa, aligning with the brand's vision to become a Pan African entity.

“This partnership with Confederation of African Football (CAF) is a significant milestone for us, underscoring our commitment to refreshing Africa, supporting football on the continent and celebrating the passion and unity that the AFCON embodies. “

Leading up to the AFCON 2024 tournament in Ivory Coast, Razzl drink plans to create a football artistry ambiance, showcasing the ingenuity of Nigerian youths in football. The announcement of an electrifying Freestyle Football Challenge, aligned with AFCON 2024, aims to celebrate the spirit of soccer and the artistry of Freestyle Football. Ufomba invited aspiring freestylers, soccer enthusiasts, and artists to participate, showcasing their creativity and skills inspired by the dynamism of AFCON.

Combining the refreshing taste of Razzl with the artistry of football freestyle, the initiative promises to captivate audiences with incredible ball control, agility, and creativity. Ufomba outlined additional activities, including consumer and trade promos, fan zones, advertising campaigns, and limited-edition packaging, all detailed on their social media handle @drinkrazzl.

As the Exclusive Official Soft Drink brand of the AFCON 2024 tournament, Razzl will be available at various locations, from the airport to the stadium. Ufomba expressed the brand's commitment to fostering a deeper connection and shared passion for sports across the continent, inspiring "One Africa, One Moment." Additionally, he revealed a media package to sponsor the best journalist to capture the grandeur of the AFCON moment, ensuring that the media is an integral part of the celebration.

Ultimum Ltd unveils 1 million Freestyle Football Challenge, Razzl as official AFCON drink partner

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