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Saudi Arabia: A magnet for soccer stars and lucrative contracts

Posted : 06 June 2023
On one side, Saudi Arabia, with its massive revenue and ambitions of hosting the World Cup, seeks to improve its image.
 
On the other side, soccer megastars like Karim Benzema and Lionel Messi are lured by the opportunity to earn exorbitant salaries in the Saudi Arabian Premier League.
 
This influx of renowned players highlights Saudi Arabia's emergence as a destination for soccer retirees, contributing to their transformation from past stars to Arab stars, while aligning with the kingdom's broader sporting investment and goals.
 
Following his departure from Real Madrid, there are reports that Karim Benzema will sign with Al-Ittihad in Saudi Arabia. Similar to retirees who seek warmth and luxury in Miami, soccer retirees are now drawn to Saudi Arabia, where they can enjoy abundant sunshine and substantial financial rewards.
 
Saudi Arabia's investment in sports is part of a larger campaign, called "2030," aimed at transforming the country from an oil-dependent nation into a tourist destination, with aspirations to attract 15 million visitors annually.
 
This comprehensive campaign includes ambitious projects such as futuristic developments, floating islands, and desert skiing. By recognizing the significance of sports in shaping its global perception, Saudi Arabia has taken various measures, including sponsoring tournaments, hosting championships, and bringing in renowned players like Cristiano Ronaldo.
 
The acquisition of Newcastle United in 2021 further demonstrates their commitment. As Saudi Arabia strives to host the World Cup in 2030, following in the footsteps of Qatar, players like Messi and Benzema are no longer just footballers; they have become high-profile ambassadors serving the Saudi royal family in a league that may not match their accustomed level of competitiveness and lifestyle.
 

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