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NFF, Carloha team up to drive Nigeria Football to the next level

Posted : 20 February 2025

The Nigeria Football Federation and Carloha, the exclusive dealer and franchise holder of Chery vehicles in Nigeria, will sign a partnership agreement on Wednesday, making Carloha the official automobile partner of the NFF and the National Teams.


The contract-signing ceremony will take place at the automobile company’s Lagos office, with top officials from the NFF and chieftains of Carloha in attendance.


President of the NFF, Alhaji Ibrahim Musa Gusau, said the football-governing body is excited about the partnership with the car dealer.


“This is a step in the right direction as we continue to reach out to corporate institutions to support the beautiful game in Nigeria.


“We are delighted to have Carloha on board in our commitment to take our football to the next level.”


Managing Director of Carloha, Mr. Sola Adigun, also expressed a sense of fulfillment at the consummation of the agreement, following months of discussions by the leadership of the two establishments.


“We are happy to identify with Nigerian football. The Super Eagles and Super Falcons are big brands, and we at Carloha are eager to contribute our part to making them even bigger, not forgetting the age-grade teams.”


Chairman of Pamodzi Sports Marketing, Chief Mike Itemuagbor, said the company is pleased that its behind-the-scenes work to bring Carloha and the NFF into a relationship has come to fruition.


“This is a relationship that will surely be mutually beneficial.


“Carloha has so much to offer Nigerian football, and the Nigerian football brand also has a lot to offer Carloha to grow its reach and become a household name. It is a win-win for both parties.”

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