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McDonald’s to become title sponsor of French League, Ligue 1

Posted : 21 March 2024

The French league announced on Thursday that McDonald’s will take over as the title sponsor for the next three seasons starting from July, replacing Uber Eats in this role.

 

Although specific financial terms were not disclosed, L’Equipe newspaper reported, without revealing its sources, that McDonald’s will pay approximately 30 million euros per season, a notable increase from the 16 million euros per season currently paid by Uber Eats.

 

This transition marks a significant partnership between two prominent entities deeply embedded in the daily lives and collective consciousness of the French populace.

 

With its extensive national network of 1,560 restaurants, McDonald’s aims to strengthen the connection between Ligue 1 and its fans throughout the country. The French league expressed enthusiasm about this collaboration, emphasizing the convergence of two influential institutions within French society.

 

Through this sponsorship, McDonald’s seeks to enhance the league's engagement with its audience, leveraging its widespread presence to bring Ligue 1 closer to fans across the nation.

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