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Manchester United sign £900 million 10-year Adidas contract

Posted : 31 July 2023
Manchester United has recently signed a 10-year extension to their partnership with Adidas, which is valued at a minimum of £900 million. The new deal is set to run until June 2035, surpassing their previous 10-year agreement worth £750 million.

The Glazer family, the American owners of the club, are presently engaged in talks regarding the potential sale of Manchester United.
 
United's chief executive, Richard Arnold, emphasized the iconic nature of their partnership with Adidas, which dates back to the 1980s and has seen numerous innovations in sportswear over the past decade.

The collaboration began again at the start of the 2015-16 season, with Adidas having previously supplied the club's kit from 1980 to 1992.
 
According to the terms of the new deal, Manchester United is guaranteed a minimum cash payment of £900 million, subject to specific adjustments.

As outlined in their latest annual report, a portion of the yearly payments is linked to the club's participation in the Champions League. If United fails to qualify for the Champions League for two consecutive seasons, the annual payments will be reduced by 30%.
 
The club expressed their commitment to enhancing focus on the women's team following its reintroduction in 2018. Adidas' chief executive, Bjorn Gulden, expressed the natural fit between Adidas and Manchester United, given their prominence in international football.
 
In women's football news, Japan showcased their strength as serious contenders at the Women's World Cup, defeating Spain 4-0 to top Group C. Hinata Miyazawa was the star of the match, scoring twice to take her total tally to four goals, making her the tournament's leading scorer.

Japan's impressive victory secured them a spot in the last-16, where they will face Norway. Spain, as Group C runners-up, will face Switzerland in their last-16 encounter.

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