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Lionel Messi's arrival at Inter Miami transforms US domestic football, scoring goals

Posted : 30 July 2023
Lionel Messi's arrival at Inter Miami in MLS has had an extraordinary impact on domestic football in the United States within just a month. Not only has he showcased his talent on the field, scoring remarkable goals and assisting his team, but his sheer popularity has completely transformed the fortunes of the club and the league.
 
Inter Miami's owner, Jorge Mas, believes that the club's annual revenue could double within a year, and its valuation could increase by over $1 billion, all thanks to Messi's immense popularity. In just 30 days, Inter Miami gained a staggering 11 million followers on its Instagram account, surpassing all other MLS teams combined. It has now become the fourth-ranked sports team in total followers across all sports in the U.S.
 
This popularity surge has attracted numerous advertisers to the club, leading to increased revenue and attention. The presence of many celebrities at Inter Miami's games has also generated significant interest, further contributing to its financial success.
 
Moreover, Messi's arrival has had a ripple effect on the entire MLS, with a surge in MLS Season Pass sign-ups. Apple has even agreed to give Messi a percentage of all new registrations to promote the service, leveraging his massive Instagram following of 480 million.
 
Shirt sales have skyrocketed as well, with Adidas struggling to keep up with the demand for official Inter Miami shirts with Messi's name on them. The shirts are highly sought after, with fans willing to wait until October to get their hands on one, priced at $160. This phenomenon isn't new for Adidas, as they previously experienced "Messi-Mania" after the World Cup win, selling millions of Argentina's jerseys with his name around the world.
 
Lionel Messi's presence in the U.S. has transformed Inter Miami and MLS as a whole. His immense popularity and impact have translated into substantial revenue, increased interest from advertisers, and a surge in merchandise sales, making him an invaluable asset to both the club and the league.

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