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Karim Benzema set to join Al-Ittihad, signed three years

Posted : 06 June 2023
Following his departure from Real Madrid, there are reports that Karim Benzema will sign with Al-Ittihad in Saudi Arabia. Similar to retirees who seek warmth and luxury in Miami, soccer retirees are now drawn to Saudi Arabia, where they can enjoy abundant sunshine and substantial financial rewards.
 
Saudi Arabia's investment in sports is part of a larger campaign, called "2030," aimed at transforming the country from an oil-dependent nation into a tourist destination, with aspirations to attract 15 million visitors annually.
 
This comprehensive campaign includes ambitious projects such as futuristic developments, floating islands, and desert skiing.
 
By recognizing the significance of sports in shaping its global perception, Saudi Arabia has taken various measures, including sponsoring tournaments, hosting championships, and bringing in renowned players like Cristiano Ronaldo. The acquisition of Newcastle United in 2021 further demonstrates their commitment.
 
As Saudi Arabia strives to host the World Cup in 2030, following in the footsteps of Qatar, players like Messi and Benzema are no longer just footballers; they have become high-profile ambassadors serving the Saudi royal family in a league that may not match their accustomed level of competitiveness and lifestyle.

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