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Concacaf views Messi's arrival as significant milestone, potentially changing North American football perception

Posted : 16 July 2023
According to Victor Montagliani, president of Concacaf, Lionel Messi's arrival in Major League Soccer is a significant milestone that showcases the immense potential for football in North America. The continent's chief football administrator believes this moment can change the perception of football in the region.
 
Messi will be unveiled to fans at an event held by his new club Inter Miami on Sunday, while a sell-out crowd of 70,000 in Los Angeles will witness the Gold Cup final between Mexico and Panama at the SoFi Stadium.
 
Montagliani emphasized that the region is not just the future of football but also the present, with its leagues, clubs, and competitions making a significant impact on the global stage. He sees this as just the beginning and believes there is no limit to the growth of the game in the region.
 
Having Messi in MLS is not only a boost for the league, but also a testament to his influence as a global ambassador for the sport. The presence of such a world-renowned player has already had a tremendous impact, reflected in the soaring demand for tickets for matches involving visiting teams.
 
In addition to Messi's arrival, North America is set to host a series of major tournaments, including the Copa America in 2024 and the inaugural 32-team Club World Cup in 2025, leading up to the highly anticipated 2026 World Cup jointly held in the United States, Canada, and Mexico. These events further underscore the region's growing significance in the world of football.

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