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Chelsea unveils 2023-24 home kit without sponsor due to unrenewed shirt deal

Posted : 10 July 2023
Chelsea Football Club has unveiled their home kit for the upcoming 2023-24 season, and notably, it does not feature a front-of-shirt sponsor. The previous shirt deal with Three, a telecommunications company, was not renewed, resulting in the absence of a sponsor on the kit.
 
The Premier League had blocked a potential sponsorship agreement with streaming service Paramount+, as it raised concerns about potential conflicts with existing broadcast rights holders.

Additionally, Chelsea decided against partnering with an online gambling company as their shirt sponsor, a decision influenced by the club's supporters' trust expressing opposition to such a partnership.
 
In April, the Premier League announced plans to remove gambling sponsors from the front of shirts by the conclusion of the 2025-26 season. Chelsea's decision aligns with this announcement.
 
The new Chelsea home kit will be available for purchase on the club's website and in their official shop starting from August 16, three days after their opening Premier League match against Liverpool. It will be widely available for sale starting from August 23.

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