Breaking news! Visit Saudi, revealed as the main sponsor of the African Football League
Posted : 12 October 2023
Visit Saudi, the flagship brand of the Saudi Tourism Authority, has been revealed as the main sponsor of the African Football League.
The exact sponsorship amount remains undisclosed, but previous reports hinted at a possible package of up to $200 million.
This collaboration further solidifies the relationship between Saudi Arabia and the African continent in the realm of football. In a prior post, we highlighted the impact of African players in the Saudi Pro League (SPL):
20% of Saudi Arabia's transfer market spending this summer was allocated to acquiring African players.
Presently, over 40 African players actively contribute to the SPL, a number comparable to the English Premier League.
Visit Saudi's sponsorship of the AFL is expected to garner support from the Confederation of African Football (CAF) for Saudi Arabia's bid to host the 2034 World Cup.
As we approach the inaugural game of the AFL (featuring Tanzania's Simba FC and Egypt's Al Ahly), the anticipation for the broadcasting partner announcement is palpable.
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