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Beckham seeks to increase American football popularity by presenting Messi

Posted : 15 July 2023
David Beckham's vision of making football more popular in America comes full circle as he prepares to officially present Lionel Messi at Inter Miami's stadium.

Beckham, who started the effort to bring soccer to the mainstream in the US, is now ready to welcome Messi, hoping he can help achieve that goal. Messi arrived in Miami with his family, and the city is buzzing with excitement for the superstar's presence.
 
On Sunday, Messi will be unveiled at Inter Miami's modest stadium, which contrasts with the iconic venues he's played in before. Despite the stadium's size, news of Messi's arrival has already spurred plans for a new stadium in Miami that will be more akin to his previous experiences.

However, Messi seems to understand that part of his purpose in Miami is to generate revenue, evident by his collaboration with the Hard Rock chain, launching a chicken sandwich named 'For you, fill Messi.'
 
The painting of a huge mural of Messi in Miami's Wynwood neighborhood, with David Beckham adding the final touches, symbolizes Beckham's efforts to bring soccer closer to American fans.

The challenge now lies with Messi to make a significant impact and elevate the sport's popularity in the country outside of the World Cup. Messi's unveiling will be a momentous event, garnering the attention of local media and fans alike, reaffirming his status as a global celebrity.
 
While the stadium may be smaller, the financial opportunities for Messi are significant, as evidenced by his collaboration with Hard Rock. The expectation is that Messi's presence in the US will bring in substantial revenue for himself and various businesses.

With Beckham's groundwork and Messi's star power, there is hope that soccer's popularity will continue to rise in the United States.
 

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