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2026 World Cup logo & branding revealed by FIFA

Posted : 18 May 2023
FIFA has released the 2026 World Cup's official branding, with the United States, Mexico, and Canada serving as co-hosts.
 
The event's tagline is "WE ARE 26," and it is making its first trip back to Northern and Central America since 1994. The emblem features the iconic World Cup trophy above a white "2" layered on top of a "6," with the two numerals.
 
This is the first time the renowned trophy has appeared in the official emblem, and unlike the red, white, and blue shield that was prominent in 1994, no host nation-specific colours have been chosen.
 
FIFA president Gianni Infantino said of the branding: “WE ARE 26 is a rallying cry.”
 
It’s a moment when three countries and an entire continent collectively say:

“We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever.”

“The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026.”

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