XSET announces major partnership with Fortnite Star Clix, featuring ownership stake and exclusive merchandise
Posted : 11 October 2023
North American esports organization XSET has entered into a significant partnership with Fortnite content creator and professional player Cody 'Clix' Conrod.
As part of this multi-year agreement, Clix will become a part-owner of XSET and collaborate on various initiatives, including merchandise, in-game activations, and content creation. Clix, known for his professional Fortnite career and content creation, previously represented organizations like Misfits Gaming and NRG.
XSET, which recently expanded into women's CS:GO and Fortnite, aims to grow its presence in the Fortnite segment with the addition of top talent like Clix.
The partnership will include a limited edition merchandise collection under Conrod's brand, Dr3amin, featuring items like t-shirts, hoodies, and a balaclava. XSET intends to leverage Conrod's expertise in content creation, apparel, and events, and he will also hold ownership in the organization.
Additionally, XSET will collaborate with Conrod's UEFN studio, Clix Creative, to create Fortnite maps and offer over $50,000 in prize money for emerging Fortnite players, although specific details were not disclosed.
Clix expressed his excitement about the partnership, emphasizing the alignment of their visions as content creators, competitive esports athletes, and entrepreneurs supporting brand growth and creative endeavors.
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