USL partners with Rival for eFootball tournament series, promoting championship pathway
Posted : 18 August 2023
The United Soccer League (USL), a North American football league, has revealed a collaboration with fan engagement platform Rival for an upcoming eFootball tournament series. This partnership is primarily centered around the launch of a new USL gaming community, utilizing Rival's platform to create tournaments and enhance interaction among followers, teams, and players.
The USL is recognized as the second tier of football in the United States, positioned below Major League Soccer (MLS). Comprising seven total leagues with over 200 clubs across the nation, the USL offers a pathway to professional football through its multiple tiers. The most prominent league within the USL is the USL Championship, serving as the official second-tier football competition in the United States.
This collaboration with Rival marks a notable expansion of the league's esports initiatives. Since 2021, the USL has been working with game developer and publisher KONAMI, known for creating the eFootball game series. Yuta Kose, President of KONAMI, highlighted the shared values between the company and USL, expressing that this partnership will cultivate a distinct virtual fanbase.
USL's esports initiatives will be a prominent part of the USL Esports Hub featured on the Rival platform, serving as the venue for hosting tournaments and activations.
The inaugural event will be an upcoming eFootball tournament set to commence on August 22nd. This tournament is open to all console and mobile players interested in participating. Outstanding performers in the tournament will have the chance to receive a Turtle Beach Stealth gaming headset, two tickets for a USL match of their choosing, and 100 eFootball points.
Commenting on this partnership, USL Chief Commercial Officer Court Jeske expressed excitement about the league's gaming strategy evolving with this collaboration. He stated that the upcoming KONAMI eFootball tournament, hosted by Rival, presents players with a new level of excitement and the opportunity to connect with USL clubs and players while showcasing their skills.
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