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United Esports partners with Texas Pete collaborate to create content for esports

Posted : 07 June 2023
United Esports, an esports and gaming marketing agency, has recently formed a partnership with Garner Foods, a renowned American food manufacturer known for its hot sauce brand, Texas Pete. This collaboration marks Texas Pete's entry into the esports industry and will involve joint efforts in content creation.
 
As an agency of record for multiple gaming brands, United Esports holds a prominent position in the North American esports and gaming scene. In addition to their agency arm, United Esports CEO Felix LaHaye is involved in the ownership structure of Meltdown Esports Bars, and the company has invested in PSG Talon.
 
Garner Foods, the owner of various sauce and salsa brands in the United States, including Texas Pete, will focus on collaborating with content creators associated with United Esports through the campaign named "Texas Pete: My Secret Sauce."
 
CEO Felix LaHaye stated that the campaign will utilize United Esports' content production capabilities to introduce the Texas Pete brand into the gaming space.
 
It's worth noting that the partnership does not include United Esports' invested esports teams, Beastcoast and Talon Esports.

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