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Tribe Gaming partners with AT&T for multi-year branding, content, and experiential activation

Posted : 14 July 2023
Tribe Gaming, a leading mobile esports organization in North America, has announced a strategic partnership with telecommunications company AT&T. The multi-year deal will involve prominent AT&T branding on Tribe Gaming's jerseys and throughout its network of creators.

The companies will also collaborate on exclusive content and have teased an upcoming "one-of-a-kind experiential activation" focused on the mobile aspect of mobile gaming.
 
Founded in 2019, Tribe Gaming has established itself as a prominent mobile-first esports organization in the Western world. They compete in popular mobile esports titles such as Brawl Stars, Call of Duty: Mobile, Clash Royale, and Clash of Clans.

In addition to AT&T, Tribe Gaming has a notable partnership with Samsung, which began in September 2022 and involves the use of Samsung Galaxy devices.
 
As the official telecom partner of Tribe Gaming, AT&T will provide support with their technology. Select Tribe mobile gaming talents, including Orange Juice, Ferg, and KairosTime, will also serve as AT&T content creators.

This partnership expands AT&T's involvement in the esports industry, following their recent announcement of the AT&T Annihilator Cup, a content creator-focused tournament with a substantial prize pool.
 
Patrick 'Chief Pat' Carney, Founder & CEO of Tribe Gaming, expressed excitement about the partnership, emphasizing the goal of bringing the mobile gaming community closer to their favorite games, creators, and players. The collaboration aims to provide innovative content and experiences for millions of mobile gamers.
 

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