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Stake Partners with Champion of Champions Tour

Posted : 16 October 2024

Stake, a global casino and sports betting firm, has announced a partnership with the Champion of Champions Tour (CCT), a significant CS2 esports event organized by GRID in collaboration with Eden Esports. As the exclusive betting partner for the English broadcast of the CCT, Stake aims to engage with esports fans while providing interactive content and activations throughout the event.

 

Now in its second season, the Champion of Champions Tour features a substantial prize pool of $1.5 million (£1.18 million) and will culminate in a major LAN final scheduled for early 2025. The reigning champions, Turkish team Eternal Fire, triumphed over Team Liquid in the Global Finals held in May 2024. This edition promises to attract even more attention as it showcases top-tier competitive gaming.

 

This partnership marks Stake's inaugural foray into the esports landscape, highlighting the company's intention to expand into this rapidly growing sector. Stake's Chief Marketing Officer, Akhil Sarin, expressed enthusiasm about the CCT partnership, emphasizing that it provides an ideal entry point into esports and aligns with the company's growth strategy. Sarin also mentioned that numerous activations and engaging content are planned in collaboration with GRID throughout the tournament.

 

Mikael Westerling, Chief Sales Officer at GRID, praised Stake's innovative reputation and its history of supporting traditional sports as factors that make it an ideal partner for the CCT. He expressed optimism about enhancing the tournament experience for players, fans, and the broader esports community.

 

Currently, the CCT is in progress, featuring 36 online events across four regions, with over 60 teams competing for a spot in the finals. Only the top five teams will qualify for the main event in 2025, joining other invited teams. Notable winners in this year's competition include GamerLegion, BetBoom Team, Wildcard, and paiN Gaming.

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