Rivalry releases a mobile esports betting application
Posted : 05 June 2023
In Ontario, Canada, esports bookmaker Rivalry has unveiled an esports betting smartphone app.
The release of the app is part of Rivalry's ongoing market development in Ontario. Since receiving its operating licence in April 2022, Rivalry has had an average month-over-month growth rate in esports betting of 15%, according to the betting firm.
The Millennial and Gen Z population, which the bookmaker claims makes up 97 percent of its active customers, is the target market for Rivalry's mobile app. Residents of Ontario who are over 19 can download the Rivalry iOS app.
For games like CS:GO, League of Legends, Dota 2, Call of Duty: Mobile, Free Fire, and Mobile Legends: Bang Bang, the programme offers esports betting options. Esports competitions are offered alongside conventional sports including basketball, football, and American football.
The business also reported record quarterly sales and a smaller net loss for Q1 2023.
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