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Porsche Revs Up Esports Presence with ESL FACEIT Partnership

Posted : 29 May 2024

ESL FACEIT Group, a prominent esports tournament organizer, has unveiled a groundbreaking partnership with renowned car manufacturer Porsche for the highly anticipated Overwatch Championship Series Major, set to take place at Dreamhack Dallas.

 

This collaboration marks a significant milestone as Porsche delves into the esports realm, with plans to showcase its electric Macan model and present the MVP award during the Major final, adding a touch of automotive sophistication to the event.

 

The Overwatch Championship Series Major holds particular significance as it represents the first major tournament under the stewardship of ESL FACEIT Group following the closure of the Activision Blizzard-organized Overwatch League last year.

 

Scheduled to run from May 31st to June 2nd at the Kay Bailey Hutchison Convention Center in Texas, USA, the Major promises thrilling competition as top teams vie for victory on the digital battlefield.

 

Porsche's involvement extends beyond mere sponsorship, offering fans an immersive experience with exclusive access to custom content linked to its new all-electric Macan model.

 

This partnership amplifies Porsche's recent foray into the gaming world, building upon its collaboration with Blizzard on in-game items, including character skins tailored in conjunction with the car manufacturer, showcasing a strategic alignment between automotive innovation and gaming culture.

 

Expressing enthusiasm for the collaboration, Jasmin Haasbach, VP of Global Brand Partnerships at ESL FACEIT Group, lauded Porsche's legacy of innovation and design, which resonates with the passionate and tech-savvy Overwatch community.

 

The partnership underscores the dynamic convergence of two celebrated brands at DreamHack Dallas, promising an unforgettable experience for esports enthusiasts and automotive aficionados alike.

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