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OverActive Media Secures Long-Term Deal with Riot Games for LEC

Posted : 18 November 2024

OverActive Media, the parent company of League of Legends teams MAD Lions KOI, has secured a new long-term agreement with game publisher Riot Games for the League of Legends European Championship (LEC). This new deal will significantly reduce OverActive Media’s financial commitments, as Riot Games has waived a $2 million (£1.57 million) payment that was due in 2025, offering the company a stronger financial position heading into the upcoming year.

 

In addition to the reduction in franchise fees, the new agreement opens up additional revenue opportunities for OverActive Media. These include expanded sponsorship deals, merchandise sales, in-game purchases, and media rights. The company will also have access to Riot Games’ global network of media and sponsorship partners, which is expected to increase OverActive’s revenue potential across its various ventures.

 

At this time, it remains unclear whether other LEC teams have received similar deals to reduce their franchise fees. OverActive Media, based in Toronto, owns multiple esports franchises, including the Call of Duty League’s Toronto Ultra and VALORANT Champions Tour’s Movistar KOI in EMEA. Following OverActive’s acquisition of Movistar Riders and KOI, the LEC team will rebrand to KOI in 2025, a change confirmed by KOI founder Ibai Llanos during a live stream on Twitch.

 

Adam Adamou, CEO of OverActive Media, expressed confidence in the new deal, highlighting that it eliminates all future franchise obligations from their balance sheet. With full ownership of its franchises and no associated liabilities, OverActive is committed to the long-term success of the LEC and its strategic position in esports. Adamou also emphasized the company's focus on creating sustainable, long-term value for shareholders while deepening its connections with fans and partners.

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