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Oracle Red Bull Sim Racing teams up with New Era for merchandise line

Posted : 16 March 2024

Oracle Red Bull Sim Racing, the esports arm of the renowned F1 outfit Oracle Red Bull Racing, recently forged an exciting alliance with the esteemed American headwear and apparel brand New Era. Through this collaboration, New Era will craft an array of merchandise for the sim racing team, spanning from hats to jerseys and sweatshirts, all slated to be accessible through both Red Bull and New Era's distribution channels.

 

Established in 1920, New Era boasts a rich legacy as a prominent American apparel and headwear label, distinguished particularly by its collection of licensed caps. Notably, the brand serves as the official headwear supplier for esteemed sporting leagues such as MLB, NBA, and NFL, and boasts a vast portfolio of officially licensed apparel and caps spanning various sports, entertainment, music, and fashion entities.

 

While New Era has made notable strides within the esports sphere, such as crafting custom-branded caps for Brazilian esports organization FURIA and collaborating with G2 Esports in 2021 for an official beanie, its partnership with Red Bull Sim Racing signifies a broader venture into the esports merchandise landscape. This multi-year collaboration promises an extensive range of products, encompassing varsity-inspired clothing for drivers beyond competitive arenas, alongside performance-oriented attire and other offerings.

 

Expressing enthusiasm for the partnership, Joe Soltysik, Esports Lead at Oracle Red Bull Racing, articulated the significance of teaming up with a brand as iconic as New Era. Emphasizing the burgeoning fan base of sim racing enthusiasts, Soltysik highlighted the opportunity to provide team merchandise that epitomizes their essence in a stylish manner. With anticipation for the partnership's potential, he eagerly looks forward to the developments it will usher in.

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