NRG, Intel Partner to Launch Interactive Gaming Campaign with Night Market Event

Posted : 14 October 2024

NRG Esports and Intel have revealed a new collaboration aimed at amplifying Intel’s gaming-centric hardware through a major upcoming marketing campaign. This partnership, the first between NRG and Intel, leverages NRG's extensive reach to introduce and promote Intel’s range of gaming-focused products to a wider audience. The campaign centers on engaging the gaming community by blending technology and entertainment in creative ways, kicking off with a distinctive launch event.

The collaboration’s primary activations will unfold in Los Angeles, where NRG's headquarters, the Spectrum NRG Castle, will host the campaign’s centerpiece event—the Intel X NRG Night Market. Inspired by the vibrancy of Asian night markets and the aesthetics of the VALORANT in-game store, this immersive event will feature food and beverage vendors, art displays, and live meet-and-greet sessions. The Night Market aims to provide a memorable experience for attendees, incorporating entertainment while spotlighting Intel’s product line.

Visitors will experience multiple Intel-focused zones within the Night Market, each emphasizing a different aspect of Intel’s technology. These include the Intel Laptop Lounge, which will showcase Intel-equipped laptops for gaming and general use, a streaming zone that highlights Intel’s processors tailored for content creators, and esports-centered areas designed to engage competitive gamers. In addition, the event features the iBUYPOWER 1v1 Octagon, where NRG VALORANT players will compete with attendees, and a collaborative team deathmatch zone set up by Thermaltake and NZXT.

The main attraction, the NRG VALORANT Clout Clash, will bring together professional players, including Sam ‘s0m’ Oh and Pujan ‘FNS’ Mehta, and other influencers in a competitive showdown. The Intel Live community show will also hold a special edition during the Night Market to engage audiences further.

To heighten visibility for the event, NRG's Full Squad Gaming will drive excitement with live promotions, challenges, and stunts. Commenting on the partnership, Hauk Nelson, NRG’s Director of Business Development, emphasized their aim to celebrate gaming culture through Intel’s advanced technology and NRG's expertise in crafting engaging experiences for the global gaming community.

NRG, Intel Partner to Launch Interactive Gaming Campaign with Night Market Event

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