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NIP Group, BTG Homeinns Announce Major Partnership

Posted : 22 August 2024

NIP Group, a prominent esports and digital entertainment company, has entered a significant partnership with BTG Homeinns, a leading hospitality firm in China. This collaboration will focus on developing and managing esports-themed hotels across the country. The agreement, which is set to last for at least seven years, marks a major step for NIP Group as it expands its influence in the gaming and hospitality sectors.

 

The deal follows NIP Group's recent listing on the NASDAQ Stock Exchange, highlighting its growing prominence in the global market. The partnership will enable NIP Group to have substantial input in the creation and operation of these gaming-centric hotels, leveraging China's open market for such accommodations. The first hotel, co-designed by NIP Group and BTG, is scheduled to open soon in one of China’s major cities, with additional locations planned throughout the duration of the partnership.

 

This collaboration also solidifies NIP Group’s presence in Asia, following its merger with the Chinese company ESV5. The partnership underscores NIP Group's strategy to extend its brand beyond the digital realm and into physical hospitality, offering a distinctive experience for esports enthusiasts. As part of the joint venture, NIP Group will hold a controlling stake, overseeing investment, operations, and management of the new hotels.

 

Mario Ho, Chairman and Co-CEO of NIP Group, expressed enthusiasm about the strategic alliance, emphasizing its potential to enhance the company's brand and reach. He highlighted that the partnership represents a unique opportunity to blend esports with hospitality, thereby strengthening NIP Group’s position as a leader in the esports industry while catering to a broader audience.

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