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MOONTON Games Partners with Shikenso Analytics for M6 World Championship

Posted : 04 December 2024

MOONTON Games, the developer behind Mobile Legends: Bang Bang (MLBB), has joined forces with German esports data and analytics firm Shikenso Analytics for the ongoing M6 World Championship. This partnership aims to enhance the understanding and evaluation of sponsorship data for MLBB’s premier esports event, which draws global attention each year.

 

The M6 World Championship, currently hosted in Kuala Lumpur, Malaysia, stands as one of the largest annual esports events. Last year’s tournament garnered over 5 million peak viewers, according to Esports Charts, cementing its status as a key fixture in the competitive gaming calendar.

 

This year’s edition has already reached an impressive 2.1 million peak viewers, with the playoffs yet to begin, underscoring its popularity within the esports community.

 

Through their collaboration, MOONTON Games and Shikenso Analytics will utilize cutting-edge tools to assess media valuation, exposure, and other sponsorship metrics across digital platforms. Shikenso's technology measures and analyzes the visibility of brands on live streams and social media, providing detailed insights into the event’s value for its partners. This data-driven approach ensures a clear understanding of how sponsorship engagements translate into tangible benefits.

 

Benedikt Becker, Marketing Director at Shikenso Analytics, praised MOONTON’s innovative approach to esports and their connection with the audience. He emphasized the significance of this collaboration, describing it as a vital step in supporting MOONTON’s efforts to deliver value to its stakeholders. Shikenso’s expertise in analytics is further evidenced by its work with notable esports organizations such as PGL, G2 Esports, GamerLegion, and Aldi, showcasing its established presence in the industry.

 

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