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Monster Energy renews multi-year partnership with National Student Esports

Posted : 18 January 2024

In a significant move, Monster Energy has recently inked a renewed multi-year partnership with the National Student Esports (NSE), a prominent esports organization in the UK.

 

This collaboration solidifies Monster Energy's position as the official energy drink partner for the British University Esports Championship (BUEC), a role the brand has held since 2019.

 

As part of this extended partnership, Monster Energy will feature prominently in NSE's community clip competition, 'Monster Plays,' offering the winner an enticing reward—a year's supply of Monster Energy.

 

The continued collaboration between Monster Energy and NSE will extend to their joint presence at the upcoming Insomnia Gaming Festival, scheduled to be held at the end of March in Birmingham, United Kingdom.

 

This engagement underscores Monster Energy's commitment to supporting the UK's grassroots gaming community and fostering esports at the university level. Over the past year, NSE has formed strategic partnerships with various commercial brands, including UNiDAYS, Intel, DrayTek, and most recently, Scan Computers.

 

The BUEC, with over 2,200 teams and 111 universities participating in 15,000 matches during the past academic year, remains a pivotal element in the university esports landscape, featuring competitions across popular game titles like VALORANT, Teamfight Tactics, Rocket League, League of Legends, Overwatch 2, Rainbow Six Siege, Counter-Strike 2, Dota 2, and Apex Legends.

 

Alex Coulson, the Managing Director at NSE, expressed enthusiasm about the renewed partnership, highlighting the substantial support and positive community response garnered by Monster Energy. While the announcement characterizes the agreement as a multi-year renewal, specific details regarding the length of the partnership remain undisclosed at this time.

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