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Mercedes-Benz Unveils Electric G-Class as Trophy Carrier for 2024 LoL World Championship

Posted : 26 September 2024

Mercedes-Benz, a key partner of the League of Legends (LoL) World Championship, has revealed its plans for this year's trophy carrier and an accompanying trophy tour across Europe. The car manufacturer will use its new electric G-Class SUV to transport the coveted Summoner's Cup between the championship's three host cities: Berlin, Paris, and London. This initiative is part of a broader collaboration with Riot Games, highlighting Mercedes-Benz's role in the event.

 

Since 2020, Mercedes-Benz has been a major partner of Riot Games, serving as the official automotive partner for the LoL World Championship. Over the past four years, the brand has played a significant role in Worlds events by providing transportation for teams and staff. For the 2024 championship, the company has extended its involvement by becoming the official carrier of the Summoner’s Cup, promoting its electric G-Class model along the way.

 

Mercedes-Benz has customized its G-Class SUV through the MANUFAKTUR program, incorporating League of Legends-themed elements, including a trunk specifically designed to house the trophy and interiors embroidered with the Worlds logo. In addition to transporting the trophy, Mercedes-Benz will also gift the winning team with championship rings and launch a global marketing campaign to celebrate the ongoing partnership with Riot Games.

 

Bettina Fetzer, Vice President of Communications & Marketing at Mercedes-Benz AG, expressed the brand’s enthusiasm for the partnership, noting the significance of hosting one of the world's largest esports events in three iconic cities. She highlighted the company's commitment to creating unforgettable moments for the gaming community and celebrating the exceptional performance of the competing athletes.

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