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Los Grandes rebrand to improve identification, clarify goals, coincide with CBLOL debut

Posted : 07 June 2023
Los Grandes, a Brazilian esports organization, has undergone a significant rebranding, changing its name to LOS and introducing a new logo.
 
While the transition to LOS will be implemented across the organization's channels, some competitive teams will temporarily retain the Los Grandes name due to specific competition rules.
 
The team also clarified its leadership structure following the merger with Team oNe, with different individuals assigned to various responsibilities within LOS.
 
Speaking to reporters, Terron emphasised that the name change was made to help with identity.

“We understand that now is a good time to make this a reality, as we are in a moment of consolidation in all the modalities we are inserted in and returning to the universe of content creation, bringing a positioning with a lifestyle footprint.”
 
He continued: “Since our merger with Team oNe, we have missed having clearer positioning as a brand, and this visual identity change is what we believe will bring more clarity about our future goals, both for our community, teams and all stakeholders involved.”
 
 The rebranding aims to enhance the organization's identification, provide clarity on its future goals, and coincide with its entry into Riot Games' Brazilian League of Legends competition, CBLOL.

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