Italian football giants Inter Milan have teamed up with esports organization Mkers to introduce the club's inaugural Fortnite tournament, marking the debut event of Inter Milan's Gaming League. Designed to foster engagement with younger demographics, the Gaming League will feature various non-football titles, providing fans and gamers alike with opportunities to participate in competitive gaming experiences.
In the upcoming Fortnite tournament, participants will vie for exclusive prizes, including coveted tickets to witness Inter Milan face off against Lazio. Registrations for the tournament are currently open, offering enthusiasts a week-long window to sign up for the competition. While specific details regarding the tournament format remain undisclosed, anticipation mounts among eager participants awaiting further announcements.
This collaboration between Mkers and Inter Milan represents a continuation of their partnership, which began in late 2022 with the launch of an eFootball roster following Inter's strategic alliance with publisher KONAMI. Established in 2016, Mkers stands out as a prominent esports entity hailing from Italy, boasting partnerships with renowned brands such as Dolce & Gabbana, Armani, and Gillette.
Moreover, Mkers has made significant strides in both competitive gaming and brand partnerships, notably constructing a Gaming House powered by Mercedes-Benz and fielding teams in various esports titles, including Rainbow Six Siege.
Inter Milan's foray into esports aligns with a broader trend among football clubs seeking to leverage esports to engage with younger audiences. Notably, OpTic Gaming recently partnered with Serie A counterpart Juventus, reflecting the growing convergence between traditional sports and esports.
Additionally, Genoa CFC made headlines by unveiling its innovative 'Mare Dentro' jersey at the FIFAe World Cup, underscoring the increasing synergy between football and gaming. Similarly, AC Milan and Danish footballer Simon Kjær have ventured into the esports realm with the establishment of WOPA Esport, illustrating the expanding influence of esports within the football community.
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