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Heroic, Joma forge strategic partnership to elevate esports apparel standards

Posted : 12 April 2024

Scandinavian esports powerhouse Heroic has unveiled a strategic partnership with renowned Spanish sportswear brand Joma, marking a significant milestone for both entities. Under this collaboration, Joma has taken the helm in crafting Heroic's latest 'Pro Kit' line, including the highly anticipated 2024 esports jersey, signaling a new era in the organization's apparel offerings.

 

Before the formal announcement, Heroic and Joma tantalized fans with teasers, employing the expertise of content creators MarteY0 and Henrik Jordal through a captivating short-form video earlier in the month. The comprehensive apparel range, which encompasses stage wear, travel kits, and workout attire, reflects a meticulous blend of style and functionality tailored for esports athletes.

 

Beyond the manufacturing realm, Joma assumes the prestigious role of Heroic's official technical sponsor, consolidating the esports organization's position as a formidable force in the competitive landscape.

 

This collaboration follows Heroic's recent foray into cryptocurrency betting through a multi-year partnership with Thunderpick in March 2024, underscoring the organization's proactive approach to diversifying revenue streams and amplifying brand presence.

 

Krystian Jaroszynski, Heroic's newly appointed Chief Commercial Officer and former executive at game publisher Level Infinite, expressed enthusiasm about the partnership, emphasizing Joma's ability to enhance product quality while maintaining accessibility for fans—a synergy that aligns seamlessly with Heroic's vision and values.

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