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Guild Esports and Fanatec collaborate to create a sim racing facility

Posted : 12 June 2023
Guild Esports, a UK-based esports organization, has recently formed a partnership with Fanatec, a renowned manufacturer of sim racing peripherals.
 
As a result of this collaboration, Guild Esports will establish a state-of-the-art sim racing facility at its headquarters in London. The facility will be equipped with eight cutting-edge racing simulators featuring Fanatec products.
 
Additionally, the Fanatec logo will be displayed across Guild Esports' social media channels as part of the partnership. The space will not only serve as a sim racing facility but also double as a Fanatec showroom, with sales generating affiliate revenue for Guild Esports.
 
According to the announcement, the facility is projected to start generating revenue in the third quarter of 2023. Guild Esports anticipates that its expansion into sim racing will unlock various new sponsorship opportunities for the organization.
 
Guild Esports has been actively engaging in partnership activations, with its most recent collaboration being with Sky UK, a telecommunications company. Together, they launched a campaign aimed at raising awareness about the verbal abuse faced by women in gaming.
 
For Fanatec, this partnership adds another prestigious organization to its growing portfolio. The brand already collaborates with notable entities such as Red Bull Racing Esports and Formula One's annual esports championship.

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