Godsent partners with Philips for OneBlade grooming collaboration
Posted : 23 June 2023
Swedish esports organization Godsent has entered into a partnership with Dutch electronics producer Philips for the remainder of the year. The collaboration will focus on Philips' OneBlade sub-brand of grooming products. As part of the agreement, OneBlade branding will be featured on Godsent channels, player jerseys, and during broadcasts from Godsent content creators.
OneBlade, launched in 2016, is a brand within the Philips family of hybrid shavers. The product line has achieved notable sales success, carving out a new market segment in the grooming industry.
This partnership marks another significant collaboration for Godsent as the organization undergoes a period of reinvention.
Emil 'HeatoN' Christensen, a well-known Counter-Strike player, joined as CEO in late 2022, and the organization has since formed partnerships with betting company Coolbet and e-commerce website Prisjakt.
Additionally, Godsent and Philips will co-produce a video series that follows the Godsent CS:GO team later this year.
The series will be part of a larger project that aims to capture the landscape of the next generation of Counter-Strike in Sweden, according to Godsent's announcement.
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