Gillette forges strategic partnership with enterprise Esports for comprehensive collaboration
Posted : 15 November 2023
Grooming product brand Gillette has unveiled a strategic partnership with Enterprise Esports, a prominent Central European esports organization. As part of this collaboration, Gillette's logo will be prominently featured on Enterprise Esports' jerseys.
Beyond jersey branding, the partnership extends to various activations, including collaborations with Enterprise Esports' influencers, in-store promotions, social media content creation on platforms like TikTok, Instagram, and Twitch, and joint participation in gaming events. This comprehensive collaboration will be officially showcased at the Czech National Esports Championship in Brno, Czech Republic.
Gillette, renowned for its men's grooming products like razorblades and shaving creams, has a notable presence in the esports industry. The brand has previously supported tournaments, organizations, and even collaborated with hardware brand Razer to create a real-world razor.
Gillette also hosts its own esports tournament, the Fortnite Gillette Cup. The partnership with Enterprise Esports further solidifies Gillette's commitment to the gaming community, emphasizing the importance of players looking and feeling their best for optimal performance.
Enterprise Esports, a well-established esports organization operating in Czechia and Slovakia with teams in CS2, VALORANT, and EAFC, is set to leverage this collaboration for mutual benefits. With a focus on enhancing the player experience, the partnership aligns with the shared values of both Gillette and Enterprise Esports, aiming to contribute to the success and well-being of gamers in the competitive esports landscape.
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