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Gen.G unveils new jersey and collaborative theme song for 2023 League of Legends World Championship

Posted : 07 October 2023


South Korean esports organization Gen.G has unveiled a new jersey and theme song in anticipation of the 2023 League of Legends World Championship. The jersey was created in collaboration with apparel brand The Hundreds, and the World's anthem, titled 'Rock the Cup,' is a product of Gen.G's partnership with South Korean rapper BIG Naughty. A music video for the song is set to debut on October 7th.
 
Gen.G is a prominent force in the League of Legends competitive scene, having won the World Championship twice and consistently finishing in the top three. Their victories in the Spring and Summer playoffs of the LCK this year have made them a top contender for the 2023 World Championship title.
 
This isn't Gen.G's first foray into creating theme songs for their World Championship appearances. They previously released a theme song in 2021 and another titled 'Rollin' in 2022. The latest song, performed by BIG Naughty, is part of Gen.G's ongoing effort to combine music and esports.
 
 The new song and its music video will coincide with the launch of Gen.G's fresh Worlds jersey, developed in collaboration with THE HUNDREDS, an American streetwear brand based in Los Angeles. The jersey features a "white tiger" theme, symbolizing the team's heritage and its dedicated fanbase known as TigerNation.
 

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