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G2 Esports and Ralph Lauren collaborate on apparel for League of Legends

Posted : 15 July 2023
G2 Esports, a renowned European esports organization, and American fashion company Ralph Lauren have collaboratively launched a branded apparel collection. The League of Legends team of G2 Esports will debut this collection during the LEC Summer Playoffs scheduled for July 15th.
 
The collection features a variety of products, including t-shirts, polo shirts, hoodies, tracksuits, and caps, all adorned with a fresh G2/Ralph Lauren crest design. Fans will have the opportunity to purchase these items from the organization's website starting on the mentioned date.
 
This is not the first time G2 Esports has collaborated with Ralph Lauren. Back in June 2021, they joined forces for a series of activations and global campaigns using platforms like Twitch and TikTok.
 
In 2023, G2 Esports has further solidified its position as one of Europe's biggest esports organizations, forging partnerships with brands like Jägermeister and CSGORoll. Although the latter deal faced criticism, G2 Esports now boasts an extensive portfolio with a total of ten partners, including Red Bull, Spotify, and Mastercard.
 

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