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EXCEL ESPORTS partners with Sybr for gaming chair collaboration

Posted : 09 September 2023
UK esports organization EXCEL ESPORTS has entered into a one-year partnership with gaming furniture manufacturer Sybr, a part of Senator Group’s furniture brands. As part of this collaboration, EXCEL will furnish its training facilities with Sybr chairs and collaborate on the development of gaming chairs.

Sybr is a new venture under The Senator Group, which comprises various office and home furniture brands, including SENATOR and Allermuir. This marks Senator Group's entry into the esports industry, leveraging its over 45 years of furniture design experience.

Sybr's products are geared toward enhancing comfort and support for gamers, focusing on improving posture, endurance, and concentration during gaming sessions. EXCEL ESPORTS will serve as the global ambassador for Sybr, helping promote the brand among its audience.

This partnership builds on EXCEL's commitment to providing its players with top-quality gaming chairs. Previously, the organization partnered with gaming chair brand Andaseat in 2021.

Notably, other furniture brands like Herman Miller have also ventured into the esports space through collaborations, such as the partnership with Logitech G. Paul Hobson, Product & Design Director at The Senator Group and Creator of Sybr, emphasized the brand's dedication to delivering exceptional comfort and support to gamers.

Sybr's chairs aim to empower players and enthusiasts to achieve higher levels of focus and performance during their gaming experiences.

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