Esports Awards, XIX Vodka form exclusive partnership for 2023 ceremony
Posted : 10 November 2023
The Esports Awards has established a partnership with XIX Vodka, an alcohol brand owned by The Sidemen.
This collaboration designates XIX Vodka as the official vodka sponsor for the 2023 awards event, scheduled for November 29th-30th. Vikram ‘Vikkstar123’ Barn, a co-Founder of The Sidemen and a prominent content creator, is set to attend the ceremony alongside key figures in the esports industry.
This marks XIX Vodka's debut in the esports realm, echoing the ongoing trend of alcohol brands expanding their presence within this sector. Recent developments have seen GameSquare team up with Camarena Tequila for an EA Sports FC event, while Ballantine’s introduced a line of Dota 2-themed whiskey bottles in collaboration with Valve.
The 2023 Esports Awards, hosted at Resorts World Las Vegas, continues its tradition of recognizing and honoring exceptional individuals in various domains of esports, encompassing players, content creators, teams, and organizations.
Additionally, XIX Vodka joins the event as its fifth partner, alongside other entities such as Oakley, Xfinity, and Lexus. The CEO of the Esports Awards, Mike Ashford, expressed enthusiasm about the collaboration, highlighting the brand's dedication to quality and innovation, aligning with the Awards' mission to celebrate excellence within the esports industry.
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