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Daniil Medvedev joins m80 esports ownership group for enhanced growth

Posted : 10 November 2023
Tennis star Daniil Medvedev has acquired a stake in the North American esports organization M80, aiming to elevate the team's esports programs, especially within Rainbow Six: Siege (R6). Utilizing his sports expertise, Medvedev plans to enhance M80's strategies, including the integration of sports psychology, and foster increased fan engagement opportunities.
 
Known for his dominance in professional tennis, Medvedev, ranked third in the ATP Tour, brings his success—having spent 16 weeks as the No. 1 player—to M80. He boasts a string of victories, including the 2021 US Open, and holds a notable standing as one of the top 2.9% of R6 players, having been part of the game's ambassador program since August. Additionally, in 2021, he became a global brand ambassador for gaming peripherals brand HyperX.
 
Established in December 2022 by XSET co-founder Marco Mereu, M80 is a prominent North American esports entertainment organization competing in games like VALORANT, CS:GO, and R6, with commercial partnerships featuring brands such as Aimlabs, Zowie, and Secretlab.
 
Throughout the year, M80 has strived to solidify its position as a leading esports brand, raising substantial investment capital and forging partnerships with platforms like Forge. The team continues to expand its horizons in esports, content creation, and consumer products. Recently, key personnel like Vice President of Esports Don ‘SyykoNT’ Muir have joined the organization, signifying a continuous growth trajectory.
 
In response to joining M80, Medvedev emphasized the parallels between tennis and esports, highlighting the essential traits of mental resilience and dedication needed for success in both domains. He praised M80's standing as a dynamic esports brand and expressed his eagerness to contribute to the company's growth and further engage fans in the esports realm.

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