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Complexity Gaming Teams Up with Shikenso Analytics

Posted : 30 May 2024

German esports data and analytics platform Shikenso Analytics has recently announced a collaboration with North American esports organization Complexity Gaming. Through this partnership, Complexity will gain access to Shikenso Analytics' suite of AI-powered tools for partnership analysis, enabling them to monitor brand exposure across various platforms and channels more effectively.

 

Founded in 2003, Complexity Gaming holds a prominent position as one of the world's oldest esports organizations, boasting a rich history of competing in numerous esports titles and tournaments and securing numerous championship titles.

 

After three years under GameSquare ownership, Complexity Gaming was repurchased by its Founder Jason Lake earlier this year. This partnership with Shikenso represents Complexity's commitment to leveraging advanced analytics to enhance their understanding of partnerships and sponsorships.

 

Shikenso's innovative tools function by monitoring streams and social media posts, analyzing the presence of branded content such as sponsor logos. By leveraging this data, Complexity will gain valuable insights into the effectiveness of their channels for partners, empowering them to negotiate more advantageous partnerships and sponsorships in the future.

 

Joining a distinguished list of partners, including tournament organizer PGL, fellow esports organization Team Liquid, and European esports brand GIANTX, Complexity Gaming aims to elevate its strategic approach to partnerships through this collaboration with Shikenso Analytics.

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