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Coca-Cola and Riot Games create exclusive League of Legends flavor

Posted : 08 June 2023
Coca-Cola, the renowned soft drinks conglomerate, has teamed up with Riot Games, a game developer, to introduce an exclusive limited-edition flavor in collaboration with League of Legends.
 
This partnership signifies a significant milestone for Coca-Cola as it marks the first time the company has collaborated with a gaming entity. As part of the collaboration, players can engage in in-game missions and utilize emotes within the League of Legends environment.

Additionally, Coca-Cola is organizing a real-world scavenger hunt, dropping Nexus crystals in various cities globally, including Los Angeles, Shanghai, and Mexico City.
 
The newly created flavor, called '+XP,' is the latest addition to Coca-Cola's series of unique creations launched this year. Previously, the conglomerate has collaborated with notable figures such as Spanish singer-songwriter Rosalía, electronic music artist Marshmello, and introduced Coca-Cola Starlight, a drink inspired by space.
 
Riot Games is actively participating in this collaboration by incorporating Coke-themed objectives that allow players to unlock exclusive Ultimate emotes within the game. These exciting activities are available starting today and will remain accessible until June 18th.

Furthermore, players can utilize Coca-Cola's Instagram filter to transform themselves into League of Legends heroes by capturing a selfie.
 
The League of Legends 'Ultimate' flavor promises to provide consumers with 'the taste of experience points.' The bottle features the iconic Coca-Cola logo in golden plastic, enveloping the traditional plastic Coke bottle.

Although specific details regarding the flavor remain undisclosed, it has been confirmed that the product will only be available in select markets, including the United States and Canada.
 

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