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CBLOL and Coca-Cola will collaborate

Posted : 20 June 2023
The Brazilian League of Legends Championship (CBLOL) has announced a partnership with soft drink brand Coca-Cola. The collaboration will take place during the second split of the 2023 CBLOL season.
 
As part of the deal, CBLOL will promote Coca-Cola's limited-edition flavor inspired by League of Legends, and the Coca-Cola logo will be featured on CBLOL broadcasts and social media platforms. The two parties will also work together to create digital activations for fans.
 
The partnership with Coca-Cola follows the start of CBLOL's second split, which has garnered significant viewership.

The first split of the 2023 season reached peak viewership figures of 276,078, and the current split has already recorded a peak of 138,929 viewers, according to Esports Charts.

Coca-Cola joins Heineken, which partnered with CBLOL in June 2022 to promote its Heineken 0.0 brand during broadcasts for the next two seasons.
 
The CBLOL split features ten teams from South America competing for six playoff spots. The winner of the playoffs will secure a spot in the 2023 League of Legends World Championship held in South Korea later this year.
 
Diego Martinez, General Manager of Riot Games in Brazil, expressed his enthusiasm for the partnership and highlighted the creation of the limited-edition flavor as a way to celebrate League of Legends players and provide them with new in-game experiences.

The expansion of the partnership to CBLOL was a natural step in the collaboration between Riot Games and Coca-Cola.
 
 

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