British Esports Team Tundra partners with Ballantine's for The International 2023
Posted : 04 October 2023
British esports organization Tundra Esports has joined forces with Ballantine's scotch whisky ahead of Dota 2's The International 2023 tournament. Ballantine's will serve as the Official Spirit Partner for Tundra Esports during the event.
This marks Ballantine's first partnership with an esports organization, although the spirit company has previously sponsored esports events, including the BLAST.tv Paris Major earlier this year. Tundra Esports, which won The International 2022, fields teams in Dota 2, Fortnite, and Rocket League.
As part of the partnership, Ballantine's branding will appear on Tundra Esports jerseys, and the two brands will collaborate on creating behind-the-scenes content. The content will include "Afterwork Drinks," "Sip of Knowledge," and "TI Dream Team." "TI Dream Team" will involve Tundra players forming a roster of their favorite players, while the other formats will feature Tundra coaches and staff discussing their daily activities and providing tips for aspiring Dota 2 professionals. Additionally, Ballantine's branding will be displayed on in-game banners and flags during Tundra Esports matches.
Carleton Curtis, CEO of Tundra Esports, expressed excitement about the partnership, stating, "We are honored to be the first esports team in history sponsored by Ballantine's, the Official Spirit Partner of our Dota 2 roster for the International 2023. This is a brilliant opportunity for us to work together in creating exciting new content and bring fans together around the world."
The International 2023 is scheduled to take place from October 12th to 29th in Seattle, United States.
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