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BLAST extensively promoted its own viewing platform at Paris Major

Posted : 26 May 2023
An independent audience network called BLAST.tv was introduced by tournament organiser BLAST in September of last year. The platform's largest test to date was last weekend's CS:GO BLAST.tv’s Paris Major, which was created as a hub to provide devoted fans with a more interesting viewing experience.
 
The tournament's organiser has since revealed that the BLAST.tv site had 27,000 peak viewers and averaged approximately 5–10% of Twitch's viewing, which accounted for about 70% of the event's audience. Platforms providing audience metrics, such as Esports Charts, do not yet provide these numbers.
 
The BLAST.tv platform was promoted heavily during the eponymously named BLAST.tv Major, with exclusive perks reserved for its viewers, amongst them 4K streaming and exclusive content.
 
In an interview with Esports Insider, Tom Greene, Chief Growth Officer at BLAST, said the company was happy with the platform’s growth — which by its own estimates was a 1000% jump over its previous peak viewership record.
 
“For us, it was a real success story. It really proved the thesis that there were hundreds of thousands of people that wanted to watch, in this case Counter-Strike, in a slightly different way,” Greene said.
 
The additional 27,000 viewers will do little to change the event’s overall viewership, or alter the Major’s position as the third-most-watched CS:GO Major.

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