Swedish esports organization 9INE has revealed a collaboration with online casino and sportsbook LEON.BET, marking LEON.BET as the official online betting partner of 9INE. The partnership entails joint efforts in content creation and the integration of 9INE's brand into LEON.BET's platform, aiming to enhance user experience and engagement.
Operating under a Curacao license since 2008, LEON.BET offers a wide array of esports betting options, covering popular titles such as VALORANT, CS:GO, Dota 2, Rainbow Six, FreeFire, and League of Legends. This venture marks LEON.BET's inaugural direct collaboration with an esports organization, reflecting a strategic move to tap into the burgeoning esports market.
The collaboration between 9INE and LEON.BET seeks to leverage 9INE's competitive prowess and LEON.BET's established betting platform. Beyond offering enhanced betting opportunities, the partnership aims to foster fan engagement through the creation of exclusive behind-the-scenes content, enriching the overall experience for users and enthusiasts alike.
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