Eddie Hearn, a prominent boxing promoter, has stated his willingness to play the Saudi Arabian national anthem at any fight, including those held in Britain, if requested by Saudi officials. This declaration follows criticism that he is complicit in the country’s efforts at "sportswashing," a strategy aimed at improving its image as a regime often viewed as oppressive. The remarks come in the wake of a heavyweight match between Daniel Dubois and Anthony Joshua at Wembley, which was part of a series supported by the Saudi Entertainment Authority, led by Turki Alsheikh, an advisor to the Saudi royal family.
The decision to play the Saudi anthem during a fight featuring two British boxers raised eyebrows among fans and critics alike. The anthem was heard prior to the bout, prompting questions about its relevance to a competition taking place on British soil. Hearn explained that the event was part of a broader initiative funded by the Saudi government, suggesting that the anthem's inclusion was a gesture of appreciation for the financial backing that made the event possible.
Hearn defended the playing of the anthem, characterizing it as a "badge of honor" for the support provided by Saudi Arabia. He praised the contributions of the Saudi financier, asserting that the investment brought significant opportunities for British fighters and fans alike. He further emphasized that the brief playing of the anthem should not overshadow the benefits brought to the boxing community, suggesting that had the event occurred in Riyadh, it would have garnered a different reception.
Despite the backlash, Hearn maintains that there is no hidden agenda behind Saudi Arabia's involvement in sports, insisting that the primary goal is to create grand events. However, he faced allegations of discriminating against journalists, particularly after Daily Telegraph correspondent Oliver Brown claimed he was denied accreditation due to his critical views on Saudi participation in boxing. Hearn refuted these claims, highlighting that the event was attended by Telegraph representatives and explaining the complexities involved in managing accreditation for such large events.
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