Kenya, a country renowned for its dominance in long-distance running, is also making significant strides in the realm of basketball. The Kenyan Basketball Premier League, established in the late 1980s, has been a driving force behind the sport's growth, with the Kenya Ports Authority team leading the pack with an impressive nine titles.
The league's unique feature lies in the involvement of the private sector, with five of the twelve participating teams affiliated with university programs and two with banks, Equity Bank Limited and Absa Bank Kenya. This corporate involvement has played a crucial role in supporting national teams and organizing local and international competitions.
This season, the Nairobi City Thunder has emerged as a new force, attracting the attention of the media and earning the moniker "Kenya's Man City of Basketball." The team's transformation is attributed to its acquisition by Twende Sports, an East African sports advisory firm that has revamped the team's operations and introduced innovative marketing strategies.
The Nairobi City Thunder's success story highlights the potential of private sector involvement in propelling African sports forward. With a growing fan base, a thriving online merchandise store, and a vision for the future, the team is paving the way for a brighter future for Kenyan basketball.
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