Nilayo, FEBBS Promise spectacular 2024 Lotus Bank Abeokuta 10km Race

Posted : 09 June 2024

You can now watch all NPFL matches Live: https://www.africasport.net/npfl/home/

The 2024 Lotus Bank Abeokuta 10km Race, which takes place in September, promises to be a world-class long-distance race and a memorable event in the ancient city of Abeokuta, Ogun State, in southwest Nigeria, according to the organizers.

The organizer of the 10km race, Nilayo Sports Management Company, and its partners are leaving nothing to chance to ensure that the one-day event lives up to expectations.

Recently, Nilayo Sports signed a partnership deal with Febbs Premium Drinking Water to provide runners and spectators with the best hydration system ever seen in any marathon race in the country.

During a presentation at a brief ceremony held at the corporate office of Nilayo Sports in Magodo Estate, Lagos, the Brand Strategic Manager of Febbs Water, Oluwatoyin Kayode, explained that the company is ready to "make this race the best one yet."

Kayode outlined the practical plans the water company has in store. One of the plans is to establish enhanced hydration stations along the route for runners. She added that "more hydration points will be strategically placed to ensure no runner is more than 2km away from water. These stations will be efficient and well-staffed to reduce wait times."

According to Kayode, "Each hydration station will have enthusiastic volunteers cheering on runners, creating a positive and motivating environment. Febbs will also provide live DJ booths at key hydration points to keep the energy high."

She said Febbs is planning interactive games or challenges for participants. "For example, we could have a water-balancing challenge where participants must carry a bottle of water on a tray while navigating an obstacle course. Those who complete the challenge could win prizes such as branded water bottles and hydration packs."

"Febbs Water could collaborate with local artists to create local-themed murals or installations along the race route, offering visual entertainment and photo opportunities for participants and spectators. Leveraging our conglomerate’s art and blockchain technology venture, we have direct access to skilled artists capable of bringing this concept to life," she said.

Kayode further disclosed that Febbs Water will provide custom branding opportunities with personalized water bottles featuring the event's logo and motivational messages.

Regarding the qualities Febbs Premium Drinking Water is known for, the Brand Strategic Manager says, "Our water undergoes a vigorous purification process ensuring top-notch quality and taste, which is essential for athletes. We offer both regular and electrolyte-enhanced water options to meet different hydration needs."

She said, "Febbs water is committed to enhancing the water hydration experience at the Lotus Bank Abeokuta 10km Race. We look forward to the opportunity of refreshing the runners and contributing to a successful and memorable event."

Nilayo, FEBBS Promise spectacular 2024 Lotus Bank Abeokuta 10km Race

ADD A COMMENT :

Hot Topics